Overview
A Funnel Chart renders dataset values as a stack of progressively narrowing segments. It visualizes stage-by-stage progression where each step typically has a smaller value than the previous one. Configuration mirrors the Bar Chart entirely; only the rendering differs.
Funnel Charts are authored from Lens → Design → Chart Designer → Visualization → Funnel Chart. This page documents the Funnel Chart’s rendering-specific behavior; for property and column configuration, see the Bar Chart PD reference.
When to use it
- Sales pipeline visualization — leads → qualified → opportunities → closed.
- Conversion funnels — visits → signups → activations → paid conversions.
- Application or hiring processes — applications → screens → interviews → offers → hires.
- Any sequential drop-off where the progression and the magnitude of loss between stages both matter.
Relationship to Bar Chart
Properties and Columns customization on the Funnel Chart is identical to the Bar Chart. The Funnel Chart article does not re-document those settings.
| Properties tab | Title, Legend Position, Zooming and Panning, Tooltip Options, X-Axis, Y-Axis, Multi-Axis, Bar Shape, Background, Label Position, Padding, Cumulative Data, Randomized Color, Miscellaneous (Adhoc Report). | Bar Chart PD → Properties tab |
| Columns tab | Header, Display Name, Content Properties, Sorting & Filter, Image, Tooltip Options, Type, Drilldown, Heat Map, Aggregate, Column Settings, plus the Bar-specific Tool Tip, Outline, Gradient, Label Rotation. | Bar Chart PD → Columns tab |
| Funnel rendering | Single Measure across an ordered Dimension renders as narrowing segments. | — |
Key behaviors
Rendering is the only structural difference. A Funnel Chart is functionally identical to a Bar Chart with one difference: segments render as a vertically stacked sequence of progressively narrowing shapes rather than side-by-side bars.
Designed for ordered, sequential Dimensions. Funnel Charts visually imply that each segment follows the previous one in a process. The Dimension axis should carry a meaningful sequence (pipeline stages, conversion steps). Plotting an unordered categorical Dimension produces a visually misleading funnel.Use Funnel for progression; Bar for comparison. Funnel Charts emphasize the sequential drop-off through stages and the visual width difference between segments tells the conversion story. Bar Charts emphasize the discrete values themselves and make direct value comparisons easier. Pick Funnel when the narrative is “how much do we lose at each step”; pick Bar when the narrative is “what are the values.”.